Video about the new taste of Lay’s chips
Lay’s has prepared chips with a special taste only for the Belarusian market — country-style potato pancakes with meat. «Draniki» (from the word «to tear» — that is, to rub, peel in layers on a grater) are an integral attribute of the Belarusian cuisine, they are pancakes made from grated potatoes, onions and spices.
To support the launch of a new product, we have prepared a promo video with a focus on the taste and cooking process.
![img](https://dabagency.ru/wp-content/uploads/2021/08/Lays_DranikiVideo_02.jpg)
![img](https://dabagency.ru/wp-content/uploads/2021/08/Lays_DranikiVideo_01.jpg)
![img](https://dabagency.ru/wp-content/uploads/2021/08/Lays_DranikiVideo_03.jpg)
![img](https://dabagency.ru/wp-content/uploads/2021/08/Lays_DranikiVideo_04.jpg)
Client
Lay's
Services
Creative
Videos
Copywriting
3D visualization
Promotional video
Date
September, 2021
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