Communication message and identity of Season 2019 for FC «Dynamo Minsk»
The football stadium is a place where an incredible amount of energy is concentrated. And only when you come to a match, you can feel it in full . To get a unique experience, feel new emotions or just have a great time with the whole family is a real opportunity for everyone who will be with Dinamo-Minsk in the new season.
Dynamo Energy attracts and gives an incredible charge of new emotions.
Your club. Your emotions. Your energy. Dynamo Energy.
Dinamo Minsk is your team. And Dinamo stadium is your energy field.
The identity of the season is intended to continue and develop the communication message. It is based on the geometry of lines diverging in waves. These lines combine to form a unique energy field.
This technique perfectly adapts to absolutely any media. The variety of forming shapes allows you to create endless field variations.
Visualization of all the events taking place on the field – from the goal scored to the removal continues the concept of the corporate identity of the season.
Promo video
A driving promo video was prepared for the presentation of the new season.
Client
FC «Dinamo Minsk»
Services
Corporate branding
Creative
Copywriting
Promotional materials
Date
September, 2021
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