Calendar design for 2023 for the Development Bank

For the New Year’s holidays, the Development Bank has prepared a unique and memorable gift for its clients and partners that demonstrates the rich cultural heritage of Belarus — a flip calendar with favorite characters from Belarusian folk tales. Bank employees and their children played the role of Princess Frog, Simon the Musician, Zhar Ptushka, as well as lesser-known but no less charming characters.

Each page of the calendar tells a small piece of the tale, and the full version can be read by following the link in the form of a qr-code. Through fairy tales, we return to our good past: past generations, wisdom, knowledge and experience. Turning to Belarusian folk tales is an identification of us as a nation, preserving and strengthening the unity of the Belarusian people.

In order to transform bank employees into magical fairy tale characters, we gathered an equally magical team of make-up artist, hairdresser-make-up artist, costumer and photographer.