Identity of a company specializing in the sale of garden equipment and construction equipment

Agromart offers a wide range of agricultural machinery and construction equipment, is the official importer of Loncin and Lifan equipment in Belarus, carries out warranty and post-warranty repairs.

The agency developed a clear logo and a bright corporate identity.

The letter «O» in the logo is stylized as a wheel of agricultural machinery, which directly refers to the main activity of the company. It is a full sign and can be used separately from the logo.

An important part of the style of the company is the color palette. The center of the style is green and deep blue, as well as some additional yellow and accent orange.

When building visual communication, a special place is occupied by icons that reflect the main aspects of the company’s activities. When building icons, simple open shapes are used.

Icons can be used in branding almost any type of corporate identity.

They look great on business cards and company uniforms of employees.